What's new with our fearless leader, Darlene Campagna, this month? A congrats is in order! She recently received the Crain's Cleveland Business Notable Women in Entrepreneurship 2019 award. 21 women. Continue Reading →

Prospects and customers in today’s market crave personalized content. They want to feel like they are recognized, listened to and understood—they want an emotional connection. In fact, over 78% of. Continue Reading →

Seven seconds. That’s all the time you get to make a good first impression. It feels unfair that that’s all you have. After all, that is the same amount of time it takes to sing the alphabet or paint. Continue Reading →

Enthusiasm is contagious—especially in the workplace. Happy, loyal employees work harder and stay with you longer, resulting in a higher level of production, a harmonious work environment, content. Continue Reading →

Whether it’s a simple choice like selecting a new bottle of shampoo, or intricate like choosing a cell phone service provider, today’s market is overflowing with options, making it difficult for. Continue Reading →

We may not want it to be true, but despite all our best efforts, it happens: Customers leave. It’s a part of business and is often something we can’t predict or avoid. With the average customer. Continue Reading →

Valentine’s Day is not just about romance. It’s also a day to simply show people you care, making it a perfect time to give your employees some love. Showing your workforce appreciation is not. Continue Reading →

When most people hear the word stalker, a bitter ex-lover comes to mind. But when it comes to business, knowing your competition well is important to success in today’s competitive market. So, in. Continue Reading →

New customers are vital to the survival of any business. With the focus so often being on creating a strong online presence and reaching as many new consumers as possible, most business owners focus. Continue Reading →

Understanding your customers is, of course, an important piece to the puzzle that builds a successful business. But it can be difficult to predict what influences purchasing decisions and what drives. Continue Reading →