Prospects and customers in today’s market crave personalized content. They want to feel like they are recognized, listened to and understood—they want an emotional connection. In fact, over 78% of. Continue Reading →

Seven seconds. That’s all the time you get to make a good first impression. It feels unfair that that’s all you have. After all, that is the same amount of time it takes to sing the alphabet or paint. Continue Reading →

We may not want it to be true, but despite all our best efforts, it happens: Customers leave. It’s a part of business and is often something we can’t predict or avoid. With the average customer. Continue Reading →

Understanding your customers is, of course, an important piece to the puzzle that builds a successful business. But it can be difficult to predict what influences purchasing decisions and what drives. Continue Reading →

The higher we climb the corporate ladder, the wider the distance between ourselves and frontline employees who make products and deliver service to our customers.  As organizations grow, we begin to. Continue Reading →